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Proof of Creativity
The only universal content registry that safeguards original content by redirecting value back to the rightful creator.
Proof of Creativity
Frequently Asked Questions
Get answers to common questions about the Proof-of-Creativity protocol.
Proof of Creativity is MySocial's content originality enforcement and revenue redistribution protocol that detects derivative content and ensures original creators receive fair compensation for their work. It uses advanced AI fingerprinting, CLIP embeddings, and Timescale Vector AI for real-time similarity detection across images, videos, and audio content.
When content is posted, the PoC Oracle analyzes it using multiple techniques: CLIP embeddings for visual content, spectral fingerprinting for audio (similar to Shazam), and video frame extraction. The system compares against existing content in a Vector database to detect similarity with sub-second query times, achieving 95%+ recall with HNSW vector indexes.
Original content that falls below similarity thresholds receives a PoC badge that enhances discoverability and creator credibility. Badges are automatically integrated with Social Proof Token pools and provide visual proof of content originality. They help establish trust and can increase the value of associated token pools.
When derivative content is detected above similarity thresholds (default 95%), revenue is automatically redirected to the original creator. The redirection percentage scales with similarity score using the formula: Delta = (Similarity Score - Threshold) / (100 - Threshold), then Redirect % = (Base Redirect % × Delta Percentage). This applies to all monetization including Social Proof Token trading fees.
Content owners can challenge PoC decisions through stake-based voting. Disputes cost 5 MySo plus a 1 MySo protocol fee and run for 7 epochs. Community members can vote with stakes ranging from 1-100 MySo, with winners receiving proportional rewards from the losing side's stakes. This ensures democratic resolution of PoC disputes.
PoC data automatically synchronizes with Social Proof Token pools. When a post has PoC protection, token trading fees are redirected according to the PoC settings. This means derivative content creators cannot fully benefit from token trading revenue, which flows to the original content owner instead.
Default similarity thresholds are set at 95% for images, videos, and audio content, but are configurable by governance. Content above these thresholds is considered derivative and triggers revenue redirection, while content below receives PoC badges for originality.
Yes, if you believe a PoC analysis was incorrect, you can submit a dispute as the content owner. This costs 5 MySo plus protocol fees and opens a 7-epoch voting period where the community decides the outcome through stake-weighted voting. Accurate voting is rewarded economically.
The PoC oracle provides transparency through optional reasoning and evidence URLs for each analysis. Multiple analysis techniques (CLIP embeddings, audio fingerprinting, video processing) work together for robust detection. The community dispute system provides an additional layer of validation and accountability.
During the 7-epoch voting period, the original PoC decision remains in effect. Only after community resolution does the outcome change - either the PoC decision is upheld (original analysis stands) or overturned (PoC data is cleared). This ensures stability while allowing community oversight.
PoC provides automatic protection against unauthorized content reuse, ensures fair compensation through revenue redirection, enhances credibility with badges, and integrates seamlessly with monetization features like Social Proof Tokens. It creates a sustainable ecosystem where original content is rewarded and derivative works fairly compensate their sources.